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Wednesday, July 20, 2011

Why Water?


Image: Charity: Water

Charity: Water is my all-time favourite charity. Not just because the cause (water) affects all of us, but because this saavy charity maximizes multimedia in compelling and interactive ways that contribute to transparency, education, and donations.

Proof of funding features are built right into the Charity: Water website where you can track your dollar and watch your contribution bring clean and safe drinking water on the ground using Google Maps. And your dollar goes a long way. A one-time donation of $20 gives one person clean, safe drinking water. Each water project costs an average of $5,000 and can serve a community of 250 people. And 100% of your donation goes directly to the field because private donors fund the charity operation costs.

It's humanitarian mission meets innovative technology. And it's making a difference. Check out charitywater.org to see the proof.

Why water? Because it changes everything.

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